Subscribe To The Dylan Blog

The Dylan Blog

Posts Tagged ‘social groups’

10 reasons why small businesses should blog

February 8th, 2010   By   Filed Under: Uncategorized

Blogging is almost the grandfather of social media. There are millions of blogs and bloggers worldwide, some read by millions, others by only a few.But, done properly, blogs can be a very important part of social media marketing for small businesses. Here’s why:

Convey your brand personality – even the best websites can be a bit dull. The best way to spice up your site is to include a blog. Here you can be more informal and get across your personality and the personality of your brand.

Demonstrate your knowledge, experience or expertise – blogging is a great way to demonstrate that you know what you are talking about. By going into greater depth on a subject you will engage with your visitors and demonstrate your knowledge

Make your website feel alive and up to date – static business websites can often feel as though they are ignored and are rarely updated. A blog will give regular, dynamic content that is changing on a frequent basis.

Give your customers added value – by blogging regularly, you can give visitors yet another reason to come back and visit your site, especially if you are using RSS or Twitter to send out updates about your recent posts
Help with search engine optimisation – a blog is a great way to build extra visibility with the search engines. Make sure your content is relevant and includes plenty of your popular search keywords.

Give visitors a reason to buy – whilst your website will give visitors lots of information about your products or services, your blog will offer a way for you to demonstrate why they are important or valuable. This could be through tips, guidance or possibly even case studies.

Become a thought leader – by blogging on a regular basis, you will build up a following in your industry and this will improve your recognition and publicity far and beyond your traditional customer base.

Valuable content for other social media channels – with so many social media networks out there, the challenge is often knowing exactly what content to share. Having regular blog posts provides a vast array of new, fresh content that you can tweet or share to your heart’s content!

Show you care – the time and effort that you dedicate to blogging will show to your website visitors that you really care about this business and are happy to go that extra mile

Embrace the blogosphere – blogging isn’t the end of the matter. If you are really going to make a blogging strategy successful, you need to be out there in the blogosphere commenting on other blogs and joining in the conversation. If you do this, your blog will be better known and your traffic will really start to grow.
By Social Small Biz on November 29, 2009

“Work is much more fun than fun”

March 10th, 2009   By   Filed Under: Everyone

Scientists say happiness is contagious and thrives among social groups.  So perhaps it’s time to spread a little cheer in the workplace to help banish the downturn blues.

Research from Harvard Medical School claims that “happiness is infectious” and “rubs off on others”.  This is an extension of the feelgood factor, the kind of thing that happens in better economic times or when England’s football team does well in a big tournament.  But the study highlights a kind of infectious happiness that is sustained by social networks.

The survey, punblished in the British Medical Journal, looked at 5,000 adults and concludes that people’s happiness depends on how happy those around them are.  The findings shows that a friend who becomes happy and lives less than a mile away increased your chance of happiness by 25 per cent.

The mood of work colleagues did not have as strong an effect – presumably because the ties we have to workmates are not of the same strength of quality as those we have with our friends and family.  This is especially true in the US, where commitment to employers is weak and mobility between companies is high.  But the UK’s long-hours culture forces employees closer together and promotes a stronger sense of loyalty.  Positive relationships at work can be infectious and help to lift us out of the prevailing “doom and gloom” mentality.

Participants in the survey were asked whether they agreed with statements on whether they enjoyed life, felt hopeful about the future, were happy and believed they were just as good as other people.  The study revealed that when live-in partners became happy it raised the likelihood of their partner being content by eight per cent – similar effects were found by siblings living nearby (14 percent) and neighbours (34 percent).  It suggest that “clusters of happiness” occur because joy spreads and not just because people associate with those they think are like them.  Professor Nicholas Christakis, the lead scientist, says that what is “most important is the recognition that people are embedded in social networks, and that the health and wellbeing of one person affects the health and wellbeing of others”.

If close-knit social networks are crucial for the spread of happiness, it seems important that we take action to move away from the individualised mindset that is now dominant.  The credit crunch has been an unsolicited catalyst that may start this process over the coming months, but if people believe that they will also be happier as a result, they may make permanent changes.

If happiness is infectious, it’s likely that sadness is as well, so don’t let doom and gloom settle over the country.  We should not adopt a negative view of the business future, or avoid opportunities out of fear, or become too cautious, or competitive with colleagues to protect our jobs.  We must pull together, work as a team and spread positive vibes.  Remember, happiness is infectious – this is now a scientific fact!

Article written by Cary Cooper for Director Magazine, February 2009.