Guy Kawasaki and Robert Scoble have vastly different philosophies when it comes to gathering Twitter followers. Kawasaki puts his bluntly: ‘My strategy is that Twitter is a marketing broadcast platform, and so the way it gets to be the best platform you could have is to have as many different followers as possible, which to put it mildly, is radically different from most people — who believe they should have a Kumbaya soulful experience with every follower.’

Scoble, on the other hand, is more of a quality over quantity kind of guy: “Caring about number of followers is going to take you down a path that’s not very satisfying…Even if you get the numbers, if you’re surrounded by a million [jerks], is that as much fun as being surrounded by a thousand brilliant, fun, great people?”
Both Kawasaki — the co-founder of media aggregation site Alltop, author of nine books, and former Apple Fellow who uses Twitter to broadcast the interesting articles collected at Alltop — and Scoble, a bloggerwho has carved out a niche in world-changing technologies, have met their own definitions of success. Kawasaki has more than 300,000 followers on Twitter. Scoble has about 146,500 and a Klout score higher than Lady Gaga’s (though she does admittedly have roughly a 6.5 million person lead in number of followers).
We spoke with Kawasaki and Scoble to get their keys to Twitter success. Here’s what their advice had in common. (more…)