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How to get the most out of your employees through Interior Design

March 14th, 2012   By   Filed Under: Everyone, Interesting, Weird and Wonderful, Uncategorized

So, the other day, I was browsing the inter-web, trying to find some ideas for our office revamp. And, luckily enough, one of my digital idols just so happens to have made a video on how to enure you have the most coolest and creative office in the world. If you’ve not heard of Alex Bragg, allow me to introduce you: Mr Bragg is the creator of BajillionHits.Biz, a widely celebrated multi-platform social media lifestyle experience. Or, to put it simply, he’s the Dalai Lama of the social media space. Naturally, he’s close personal friends with The Zuck (or Mark Zuckerberg to those who aren’t in his inner-circle) and Big Cash (Pete Cashmore) and has won 2 Webbys, so you know he’s legit. Alex is a curator, a strategizer, a blogger, a paradigm-shifter, an innovator, a community-builder and a bespeckled dream-boat. Now we can add creative raw workspace loft visionist to the list. Boom.


Augment Reality with… Reality.

June 9th, 2011   By   Filed Under: Uncategorized

A really fascinating glimpse into the future. Augmented Reality has ridiculous possibilities for all businesses. If linked to social networks, will we be able to point our phones at each other and see miniature profiles of each other, introduce ourselves online, connect etc? Whilst we’re at it, why bother cleaning the car, we can just see it clean through the glasses. Finally, with AR glasses in tow, you’ll be able to live beside that tropical beach, without leaving Brighton. How long before hovering transport beds and constant slush puppy supplies?

Big Pimpin’

June 2nd, 2011   By   Filed Under: Client Showcase, Uncategorized

“These cats are experts at loving change. In fact, they love change so much, they pimped three companies into one, and that’s big pimping baby.” - Tim Westwood

Wow, that is a lot of pimping…innit? It would seem pimping multiple agencies into one is popular stuff, Iris previously pimped all their departments into one Iris. Similarly with Publicis pimping their offering by acquiring Chemistry. Now with Tim Westwood’s backing surely integration will be going on everywhere…sorry, I mean pimping. Whether that is pimping agency’s departments into one offering (Iris) or big groups pimping new businesses into their fold (Chemistry-Publicis) I think we’ll be seeing more and more of this going forward.

The video is certainly tongue in cheek and as with most things Tim Westwood says and does I was a little bemused but it was a bit of fun. It does seem to have missed the mark with one You Tube user though who has uploaded the video with the rather uncomplimentary title “The worst advertising agency promotion ever”. I’d say that was rather harsh and one user who commented on the video sums up my feelings better by calling it ‘brilliantly bad’.

You can read from one of the creators (an Engine Grad at the time) about how they came to produce the video here

The Sunday Times Social List

May 23rd, 2011   By   Filed Under: Uncategorized

If you have been wondering how much of an impact you have through your social networking presence then go here and you can find out how important, or not, you are…well sort of. You can even compete against your fellow social network connections to see who has the most social oomph.

Experiential Marketing… and Beyond!

April 20th, 2011   By   Filed Under: Uncategorized

Engaging with the end consumer is an art and not many companies can hit the right notes at advertising their offerings. In fact some of them are so off-the-note that they are voted as the ‘most annoying campaign of the year’ and have to switch to an all-instrumental background score on Spotify! On the other hand, experiential campaigns can be a winner with the crowd. A recent flashmob celebrated homecoming at an airport’s international terminal, bringing tears of joy to the masses.

Appealing to the absentees of the experiential activity is no easy feat. Choice of channel, air times and the media space are quintessential for successful propagation of the marketing activity across media. While some campaigns employ opera singers or famous international stars (famous internationally, in a single nation!) supporting a comparison site, OR anorexic supermodels exercising by Swiss lakesides propagating low calorie yogurts (more…)

Happiness At Work – A Philosophical View

February 21st, 2011   By   Filed Under: Uncategorized

Work is love...

More recent research finds that most people approach their work in one of three ways: as a job, a career, or a calling. If you see your work as a job, you do it only for the money, you look at the clock frequently while dreaming about the weekend ahead, and you probably pursue hobbies, which satisfies your effectance needs more thoroughly than does your work. If you see you work as a career, you have larger goals of advancement, promotion and prestige. The pursuit of these goals often energizes you, and you sometimes take work home with you because you want to get the job done properly. Yet, at times, you wonder why you work so hard.


10 tips for aspiring Digital Marketers

October 13th, 2010   By   Filed Under: Candidates, Interesting, Weird and Wonderful, Uncategorized

Digital marketing budgets are expected to increase steadily during the next few years, according to Datran Media’s Annual Marketing & Media Survey, which reaches out to more than 5,000 marketing executives from Fortune 500 brands, top publishers, and leading advertising and media agencies.

This is good news for those of you hoping to break into the digital marketing industry. Whether you’re passionate about search, affiliate, social media, or another area of marketing, there are a few things you can do to prove your worthiness to prospective employers.

We asked five industry insiders about their top tips for aspiring digital marketers. Find their suggestions below and add your own in the comments.

1. Get Hands-On Marketing Experience

A degree in marketing or communications can take you a distance, but most employers are looking for candidates with marketing experience, whether that’s from a previous job, internship or side project. If you already have work experience in the marketing world, congratulations. For the rest of you, internships or other projects will be key.

“Any hands-on involvement with campaign creation, analytics, or optimization can be extremely beneficial to aspiring digital marketers,” says Traci Kuiphoff, online marketing manager at “If you’re in school or a recent grad, the best way to gain experience is to do an internship at a company or agency that has a department or focus in online or digital marketing. Not only do you get real world hands-on experience, but it’s also great to put on your resume when you’re ready for a full-time position.”

If you are in college, look for paid or for-school-credit marketing internships at your college’s job fairs, via job search sites, and on social media sites. You could even land your next gig through Twitter.

If you don’t land an internship or find a position of interest, create your own project or enter a marketing contest. While studying marketing and international business at NYU Stern’s Undergraduate School of Business, a classmate and I entered the John Caples Student Campaign of the Year contest and created a digital marketing campaign for Pentel. Our campaign included a mix of digital, social and direct marketing communications, along with thoroughly gathered success metrics. Not only did we win first place, which included summer internships and a cash prize, but we also met industry experts who have acted as mentors to us.

2. Know the Lingo

Being able to analyze marketing campaigns and understand what worked or didn’t is the key role of a digital marketer — in order to do that, you’ll need to know (and love) the industry jargon.

“Understanding metrics on the web is key,” says Naishi Zhang, assistant marketing manager at Barnes & Noble. “The Internet provides so many ways of analyzing user behavior, and knowing how to gather and interpret data is important for success. Read widely and learn the lingo, so when someone asks about the CTR of a banner ad or the number of page views a landing page received, you’ll be ready.”

Mastering marketing terminology and metrics, and knowing what they mean, will take time and practice, but you can get a basic knowledge by picking up a marketing 101 textbook or attending an introductory course. Check out local college or continuing education courses. If that isn’t an option, the Internet is at your disposal.’s glossary of marketing terms and HubSpot’s glossary of social media marketing terms are both very useful for beginners, and you should also read some of the top marketing blogs to get your daily fill of information.

3. Nurture Your Personal Online Presence

Rick Bakas, director of social media marketing at St. Supéry Vineyards and Winery said he believes a person’s online presence can be a major deciding factor on whether an aspiring digital marketer makes the cut for a job. “If an employer is deciding between two candidates,” he notes, “they might go with the person with the strong following online. Build your personal brand online. You have to show you can build your personal brand if you’re going to build someone else’s.”

Your personal brand is value-added in the job market.

“Your online clout is sometimes referred to as ’social currency,’” he continues. “In other words, there’s a value associated with your online personal brand. Increased value carries as much weight as a great resume. A high score for example, will help you stand out and validate what your resume says about you.”

Your Klout score is a number between 0 and 100 that measures the size of your engaged audience, the likelihood that they will amplify your messages, and your overall influence within your network. Bigger isn’t always better. Bakas explains, “Aspiring marketers would do well to grow an engaged online following, not necessarily a large online following. Again, is a great tool to evaluate the strength of your online presence.”

4. Dabble in Everything, Specialize in Something

There isn’t just one career path in marketing. You can choose to work for an agency, with an in-house team, or start your own firm. There are multiple marketing disciplines, including affiliate, search, social media, e-mail, mobile, and display marketing, to name a few. Teams come in all sizes — some in which teammates specialize in certain areas, and others where a team can be composed of just one stellar know-it-all.

The best way to get a taste of all of the options is to dabble in a bit of everything. “Digital marketing agency experience can be extremely valuable — at an agency you can be exposed to all avenues of digital marketing from paid search, social media, mobile and everything in between,” Kuiphoff advises. ”Most likely, you’ll touch a number of different accounts which can help you choose a vertical focus or specialty.”

Once you have a base knowledge in each area of marketing, you’ll be better equipped to choose a more specific path of focus. Having a specialty enables you to hone your skills in that area and become an expert, which is a valuable asset to potential employees.

5. Attend Industry Meetups and Conferences

“Put the ’social’ in social media and spend time engaging with people in the real world,” Bakas says. “Go to lots of events to create or nurture quality interactions that can later continue online. Use to see which upcoming events are worth going to. These experiences are ripe with opportunities to meet other digital marketers. The strongest relationships are the ones nurtured online and offline.”

Kuiphoff adds, “Digital marketing conferences not only provide a great networking opportunity, but most offer in-depth workshops that can enhance your skill set.”

Some worthwhile conferences to consider include SXSW, Search Marketing Expo, Web 2.0 Expo, Ad Age Digital Conference, ad:tech, Search Engine Strategies and Pivot.

If you’re not into the hustle and bustle of industry conferences, you can consider a more toned-down approach by attending or organizing your own Meetups. There are thousands of marketing Meetups around the world. The NY Entrepreneurs Business Network and San Francisco Entrepreneur Meetup are two of the largest.

6. Keep a Pulse on the News

Because of the nature of the Internet, digital marketing is ever-changing. If you don’t keep up with the latest trends and news, it shows in interviews and on the job. Sarah Hofstetter, SVP of emerging media and client strategy at digital marketing agency 360i, says it well:

“Remember that standing still is going backwards. Yes, it’s an adage that has been used for years to inspire ambition, but it is blatantly obvious in the digital landscape. Not only does that technology evolve at a lightening pace that transcends Moore’s law, but consumer behavior is shifting at a radical pace, and media consumption becomes more and more fragmented.

“Being on top of consumer behavior –- understanding what they’re doing online, what motivates them and their social and mobile behavior –- and staying ahead of that by learning what’s in the market and what’s on the come, will help ensure you don’t get stuck on the sidelines when interviewing for jobs in digital marketing.”

Kuiphoff recommends subscribing to industry blogs and newsletters to stay on top of the latest news. Some of my personal favorites include Ad Age, ClickZ, eMarketer, BrandWeek and AdWeek.

7. Get Technical

You won’t be coding programs or building full websites as a digital marketer, but you will need to work with developers and designers or other web specialists to communicate your marketing design needs. A basic knowledge of how the web works, HTML, and one or two programming languages, such as PHP, JavaScript, CSS and Ruby, will help you understand the current boundaries and opportunities that will affect your marketing campaigns.

“It’s important for anyone working in the digital world, whether it’s marketing or designing features for a product, to have a basic understanding of coding,” suggests Dharmishta Rood, a research assistant at Harvard Business School and fellow at the Center for Future Civic Media at MIT. “There are great experiential benefits from understanding the underlying technologies that shape what we do online — it’s easier to understand how users can interact with content, what is possible for design with things like CSS and JavaScript, and understand the nuances of basic technical terminology.”

8. Perfect Your Resume

Everyone needs a resume; what you do with it is up to you. To help you stand out, here are a few tips from our digital marketing experts:

“Demonstrate that you can produce results and work in a fast-paced environment, whether you’ve had previous digital experience or not. Don’t be afraid to include things about yourself that may not be directly related to the job. Resumes get scanned quickly, so it always helps to inject something creative and clever.” — Naishi Zhang, assistant marketing manager, Barnes & Noble

“One way you can make your resume stand out is to get certified. Google has a certification program for Adwords. If you have a paid search marketing focus this can help assure a client/employer that you’re proficient in the system.” — Traci Kuiphoff, online marketing manager,

“I’m a big believer in making sure your resume is on LinkedIn, and to have recommendations on LinkedIn. Start asking for recommendations soon. LinkedIn is like your digital resume. Make sure the facts match up. Also, Google your name to see what comes up — your prospective employers will.” — Rick Bakas, director of social media marketing, St. Supéry Vineyards and Winery

“Use keywords to describe your previous experience that make sense for the specific job you’re applying for — if the job description or department does ’social media outreach’ and your description of all those Twitter @replies, Facebook messages and moderated blog post comments is currently called ‘customer service,’ this does not play up your strengths as a digital marketer. Use common sense though. If their keywords don’t match your experience, don’t write anything untruthful, and consider doing things to get the types of experience for the jobs you want, such as volunteering to help with the social media of a non-profit whose cause you support.” — Dharmishta Rood, research assistant, Harvard Business School

To showcase your skills alongside multimedia and other online assets, check out some digital alternatives to the paper resume, including video resumes, VisualCVs, social resumes and LinkedIn profiles.

9. Let Curiosity and Passion Drive You

“Sure, it’s great to know about Facebook, iAds and whatever is coming next from Silicon Valley,” Hofstetter points out, “but when we’re looking for key talent at 360i, nothing matters to us more than intellectual curiosity and passion…In a business where answers and solutions aren’t always obvious, you need to be innately curious (about everything) and obsessed with the ‘why’ behind the ‘what.’ ”

It may sound cheesy at first, but she has a point. Without inquisitiveness and zeal, we’re just work drones on a mission to take over the Internet. Plus, these traits have a positive effect on the way we work, Hofstetter says:

“People who have these qualities can innovate and identify trends from seemingly ordinary data — they’re the first to try new things (platforms, tools, technology) and think about how marketers can benefit from them. They don’t always have the answers, but when you’re being asked to do never-been-done-before things, there isn’t a rulebook. That’s why when we’re recruiting, we look for people who know how to ask the right questions.

10. Unplug for Your Sanity

Staring at a computer screen all day long can take a toll on your body, mind and social life. Get away from that monitor and breathe for crying out loud!

Bakas advocates getting out every once in a while to work on who you are as a person outside of work. “Because transparency is important, it’s important to be a good person in the real world,” he says. “It’ll translate into the digital world — you can’t fake being a good person if you’re a jerk in real life. Unplug for your own sanity, but also to continue growing as a person in life.”

I second that. Now, get out of here and get a job.


US Projected Retirement Age Rises

April 27th, 2010   By   Filed Under: Uncategorized

US workers’ projected retirement age has risen over the past 15 years, with more than a third of people today saying they will retire after age 65, compared with 12% in 1995, according to a poll from Gallup. The research marks the first time Gallup has recorded more people saying they will retire after age 65 than before that age.

‘It seems that we are in tune with the US on this one. The UK Government and many of the workforce wants to let people work for later on in their lives. This makes real sense – all that knowledge is passed on and it’s a fact that working keeps people healthier both mentally and physically and gives them a sense of being part of the community and a feeling that they are contributing to society. Roll on the day when there is no retirement age at all, but merely not work ‘til you drop, but choose when to stop!’ Sarah Johnson, Divisional Director, Dylan* London.

We’re in the press…

April 9th, 2010   By   Filed Under: Uncategorized

One of our co-founders, Julian Johnson, has just been featured in Real Business 30:30 Vision, an article featuring 30 of the future entrepreneurs of the UK. The article;

‘With Britain’s traditional economy still languishing, a new generation of business heroes is emerging to lead in the rebuilding of the UK economy. We reveal our future FTSE leaders’.

Can be found at this link

Follow Julian on

Heineken Italy Activation

March 17th, 2010   By   Filed Under: Uncategorized

Experiential marketing is an ever changing beast, one that becomes ever more compelling as the proposition is enhanced through the integration of digital, sponsorship and PR. No longer is experiential marketing hamstrung by the supposed lack of reach or the inability to successfully measure response and traction with consumers.

An excellent example of the success that can be achieved by clever integration can be seen with Heinekens Italy Activation…Enjoy.