So, the other day, I was browsing the inter-web, trying to find some ideas for our office revamp. And, luckily enough, one of my digital idols just so happens to have made a video on how to enure you have the most coolest and creative office in the world. If you’ve not heard of Alex Bragg, allow me to introduce you: Mr Bragg is the creator of BajillionHits.Biz, a widely celebrated multi-platform social media lifestyle experience. Or, to put it simply, he’s the Dalai Lama of the social media space. Naturally, he’s close personal friends with The Zuck (or Mark Zuckerberg to those who aren’t in his inner-circle) and Big Cash (Pete Cashmore) and has won 2 Webbys, so you know he’s legit. Alex is a curator, a strategizer, a blogger, a paradigm-shifter, an innovator, a community-builder and a bespeckled dream-boat. Now we can add creative raw workspace loft visionist to the list. Boom.
The Dylan Blog
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A really fascinating glimpse into the future. Augmented Reality has ridiculous possibilities for all businesses. If linked to social networks, will we be able to point our phones at each other and see miniature profiles of each other, introduce ourselves online, connect etc? Whilst we’re at it, why bother cleaning the car, we can just see it clean through the glasses. Finally, with AR glasses in tow, you’ll be able to live beside that tropical beach, without leaving Brighton. How long before hovering transport beds and constant slush puppy supplies?
“These cats are experts at loving change. In fact, they love change so much, they pimped three companies into one, and that’s big pimping baby.” - Tim Westwood
Wow, that is a lot of pimping…innit? It would seem pimping multiple agencies into one is popular stuff, Iris previously pimped all their departments into one Iris. Similarly with Publicis pimping their offering by acquiring Chemistry. Now with Tim Westwood’s backing surely integration will be going on everywhere…sorry, I mean pimping. Whether that is pimping agency’s departments into one offering (Iris) or big groups pimping new businesses into their fold (Chemistry-Publicis) I think we’ll be seeing more and more of this going forward.
The video is certainly tongue in cheek and as with most things Tim Westwood says and does I was a little bemused but it was a bit of fun. It does seem to have missed the mark with one You Tube user though who has uploaded the video with the rather uncomplimentary title “The worst advertising agency promotion ever”. I’d say that was rather harsh and one user who commented on the video sums up my feelings better by calling it ‘brilliantly bad’.
You can read from one of the creators (an Engine Grad at the time) about how they came to produce the video here
If you have been wondering how much of an impact you have through your social networking presence then go here http://www.the-social-list.com/ and you can find out how important, or not, you are…well sort of. You can even compete against your fellow social network connections to see who has the most social oomph.
Engaging with the end consumer is an art and not many companies can hit the right notes at advertising their offerings. In fact some of them are so off-the-note that they are voted as the ‘most annoying campaign of the year’ and have to switch to an all-instrumental background score on Spotify! On the other hand, experiential campaigns can be a winner with the crowd. A recent flashmob celebrated homecoming at an airport’s international terminal, bringing tears of joy to the masses.
Appealing to the absentees of the experiential activity is no easy feat. Choice of channel, air times and the media space are quintessential for successful propagation of the marketing activity across media. While some campaigns employ opera singers or famous international stars (famous internationally, in a single nation!) supporting a comparison site, OR anorexic supermodels exercising by Swiss lakesides propagating low calorie yogurts (more…)
US workers’ projected retirement age has risen over the past 15 years, with more than a third of people today saying they will retire after age 65, compared with 12% in 1995, according to a poll from Gallup. The research marks the first time Gallup has recorded more people saying they will retire after age 65 than before that age.
‘It seems that we are in tune with the US on this one. The UK Government and many of the workforce wants to let people work for later on in their lives. This makes real sense – all that knowledge is passed on and it’s a fact that working keeps people healthier both mentally and physically and gives them a sense of being part of the community and a feeling that they are contributing to society. Roll on the day when there is no retirement age at all, but merely not work ‘til you drop, but choose when to stop!’ Sarah Johnson, Divisional Director, Dylan* London.
One of our co-founders, Julian Johnson, has just been featured in Real Business 30:30 Vision, an article featuring 30 of the future entrepreneurs of the UK. The article;
‘With Britain’s traditional economy still languishing, a new generation of business heroes is emerging to lead in the rebuilding of the UK economy. We reveal our future FTSE leaders’.
Can be found at this link http://bit.ly/dnuv91
Follow Julian on http://twitter.com/julianjohnson
Experiential marketing is an ever changing beast, one that becomes ever more compelling as the proposition is enhanced through the integration of digital, sponsorship and PR. No longer is experiential marketing hamstrung by the supposed lack of reach or the inability to successfully measure response and traction with consumers.
An excellent example of the success that can be achieved by clever integration can be seen with Heinekens Italy Activation…Enjoy.