This was Toms war cry as he stepped onto the stage at our latest Dylan Thought Leadership Event. The same can be said of companies approach to what they spend their money on within the business to motivate their employees. It’s not enough to just have a great looking brand. If the company isn’t as authentic on the inside as it is on the outside then inevitably recruitment and retention will be a problem.
There is no coincidence that everybody wants to work at Innocent, Google, Facebook, and Virgin Atlantic. The correlation here is they all live their brand values inside and out and they’re all fantastic at marketing their company ethos as well as their products and services. They intrinsically understand that if you get your employees excited and passionate about the company that they work for then they become complete advocates…hell, almost evangelical about ‘their’ company. Look at Apple, Steve Jobs has basically created a new religion. (more…)