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Archive for the ‘#dylantalks’ Category

#dylantalks Why The HR Director is The New Marketing Director

September 30th, 2011   By   Filed Under: #dylantalks

This was Toms war cry as he stepped onto the stage at our latest Dylan Thought Leadership Event. The same can be said of companies approach to what they spend their money on within the business to motivate their employees. It’s not enough to just have a great looking brand. If the company isn’t as authentic on the inside as it is on the outside then inevitably recruitment and retention will be a problem.

There is no coincidence that everybody wants to work at Innocent, Google, Facebook, and Virgin Atlantic. The correlation here is they all live their brand values inside and out and they’re all fantastic at marketing their company ethos as well as their products and services. They intrinsically understand that if you get your employees excited and passionate about the company that they work for then they become complete advocates…hell, almost evangelical about ‘their’ company. Look at Apple, Steve Jobs has basically created a new religion.  (more…)

Talented at Talent gets off to a flying start!

May 17th, 2011   By   Filed Under: #dylantalks, Candidates, Employers, Everyone

Dylan held their first quarterly #DylanTalks thought leadership event last Thursday at the Soho Hotel. We kicked the events calendar off with an in-depth look at the world of psychometric testing and how they can be used in the recruitment process.

Teaming up with Thomas International, market leaders in the field of psychometrics, Dylan managed to translate some of the mystery around this complex but incredibly useful subject. The event covered a broad overview of what assessments are out there, what they do and how HR and recruitment teams can use them to get under the skin of potential candidates.

We had a fantastic turn out from across agency land and the wider world of marketing. Feedback from the evening has been fantastic and all of the attendees were fascinated by the reports from their own Personality Profile Tests.

This is the first in a calendar of thought leaderships events that we have planned throughout the year. The topics will cover a range of HR related issues but our ultimate mission is to spread great ideas and knowledge within the world of marketing communications.

If you’re interested in hearing more about this event please contact Phil Edelston phil@wearedylan.com or Rob Long rob@wearedylan.com.

To stay informed about upcoming #DylanTalks events sign up for alerts here

To see what you missed check out our Flickr album of the event.