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Archive for the ‘Digital’ Category

Dylan introduces a freelance supertool!

August 13th, 2012   By   Filed Under: Candidates, Digital

The old adage of ‘the early bird catches the worm’ perfectly embodies the mindset of a freelancer when it comes to finding a new contract. As a freelancer you have your trusted network of colleagues, friends in the industry and recruiters who you rely on to keep you informed when & where the next suitable role is available. As an important cog in that process we’ve looked at ways how we can improve the speed of service to our freelance talent and we’d like to introduce a solution.

We reached out to Watu (a tech company that specialises in temporary worker solutions) to help us engage with freelancers quicker than the current limited methods. Through our new web based app we aim to drive engagement between freelancers and us. We know that key to finding a freelance role is the speed of which you are made aware of a role and the relevance to your job search criteria. By building your profile on our freelancer app you can select the areas of marketing you wish to be updated with for freelance positions and receive alerts when positions are live.

We’re committed to providing a reaction to the old freelance recruitment model of ‘them and us’, the agency calling an otherwise unengaged database of faceless individuals to fulfil a short term contract. We’re aiming to drive more interaction between our freelance talent and increase the speed of new roles being released to the interested temporary worker.

With any new initiative our success (or failure!) hinges on your feedback. We’d like to invite all of our freelance talent to subscribe to our app and help us help you!

 

 

A new age traveller’s tale

June 1st, 2012   By   Filed Under: Candidates, Digital, Interesting, Weird and Wonderful

One of our candidates called Gary Knox who we placed in his last role has decided to do it alone, not in the marketing but around the world. This is in a different way to how you can imagine, because it isn’t he who decides his direction or which countries he visits, it is you! (more…)

Time to Tweet

November 28th, 2011   By   Filed Under: Digital, Everyone, Interesting, Weird and Wonderful

11.11.11 was always going to blow the tweetosphere into oblivion, but Miguel Rios has captured the magical moment (or should I say moments) in a geographic spin of the volume of tweets moving across the globe like a pulse, first at 11:11am local time and again at 11:11pm. The size of the 1 represents the volume of tweets from that location at that time. I think this is a fascinating example of the prevalence of social media across the globe and the increasingly important role it plays in communication. (more…)

The Wilderness Downtown

November 16th, 2011   By   Filed Under: Digital, Everyone, Interesting, Weird and Wonderful

Ok, so I know I’m a little slow off the mark with this one but, having recently taken part on a day’s coding course, I have a new-found respect for the art of the website. And it couldn’t be more arty than with this little stunner – http://www.thewildernessdowntown.com/ – an enchantingly beautiful fusion of Arcade Fire’s “We Used to Wait” and Google Chrome’s diverse capabilities. (more…)

Go Beyond The Cover

November 14th, 2011   By   Filed Under: Digital, Everyone, Interesting, Weird and Wonderful

For my latest post, I wanted to share a piece of work that is completely and utterly brilliant. Produced by an agency in Montreal called Tuxedo for Dermablend Professional, the advert is entitled ‘How do you judge a book’ and features Rico Genest who you would probably know as Zombie Boy from Lady Gaga’s ‘Born This Way’ video.

Why do I think this is amazing? Well, you just can’t help but watch it. Several times over. It is such a simple concept with a rather beautiful underlying message and it is brilliantly shot. And what better way to demonstrate just how good the product is?! Rico is unrecognisable as ‘Zombie boy’ at the start of the video and there is a massive shock when the makeup starts to come away.

I’m not the only person that is completely intrigued and amazed by this advert; the original video was launched on Youtube on October 11th and within 24 hours had received 500,000 hits. One month later this figure is sitting at over 4 million and still increasing.

If you haven’t already seen it, enjoy. If you have, watch again. You’ll be as amazed as you were the first time.

Get Them Talking

October 27th, 2011   By   Filed Under: Digital, Employers, Everyone

I had the pleasure of attending the Yammer On Tour conference with the Co-Founder of Dylan Julian yesterday. We’ve been using Yammer for a few months in the office and have become complete evangelists of the product.

So what exactly is Yammer I hear you cry? Well put simply their pitch is…

It’s a great tool for getting your employees and colleagues off email and offering them a far more fluid way to communicate, share ideas, update teams on projects and facilitate group discussions without a mile long email trail.

Now I’m not here to pitch Yammer necessarily (although it is excellent) but address the importance for companies to start communicating in a different way and embrace the social revolution that is going on all around us.

As I mentioned, we’ve been using Yammer here at Dylan for a while now and have found it’s an excellent way to speed up the conversations that happen within the office. All sorts of things get shared through Yammer and with it being set up on social media principles i.e. with a main feed and then private messaging, you can keep up with what’s going on in the company without actually having to engage in conversation.

Now Dylan is a small business (with big ambitions) and many larger businesses will look upon a tool like this with fear and trepidation over the loss of control. The reality is many (if not all) of your employees are on social applications such as Facebook and Twitter everyday, so why would you want to miss out on this shared knowledge by ignoring this fact?

The social revolution is here and the benefits of embracing this will only be realised once you take the leap to integrate it into how your organisation communicates.

…And if you’re still not convinced you can read the Forrester Report which looks at the total economic impact of using an Enterprise Social Network. In terms of ROI the results speak for themselves http://dyln.it/kj7

Digital in Print

October 12th, 2011   By   Filed Under: Digital

Recently we featured our first ad in Marketing Week. It was a quarter page ad featuring a QR code that takes you to the Dylan jobs page. The response rate was great, within 2 hours we had over 100 people scan the QR Code. This got me thinking; do the digitally savvy, the evangelists of online, still buy print? Should we advertise on a non digital platform.

I adopted an I-pad almost a year ago to date. I have several subscriptions to newspapers and magazines that are now I-pad only and bar the Sunday Times (and if I’m completely honest, the odd copy of Heat I steal from my Fiancé when she isn’t looking) I don’t buy print anymore. The only ads I look at are now online. So if the target audience is the Digitally savvy, is there any need to be anywhere outside of the digital world? Well our advert proves to us that yes, we should still cover all platforms, but the way we do it is important. By using a QR code, we engaged with the relevant target audience, those that embrace Digital in all its forms.

Either way, it was a proud moment to see Dylan Digital in print!

Shaping The Marketing Department of the Future

October 11th, 2011   By   Filed Under: Digital, Dylan in the press

In this issue of Marketing Magazine Trevor Clawson reports on how digital is shaping the marketing team of the future.  Clawson spoke to Dylan’s Digital Team Leader, Seb Haire. Click on the images above to read the article and get Seb’s view on this much talked about subject.

I Like Facebook…I Want to be a Social Media Manager

October 10th, 2011   By   Filed Under: Candidates, Digital

I hear this quite a lot. I would go as far as to say that Social Media is the most popular career choice for graduates coming into the world of Digital. I love Social Media, be it Google +, Facebook, Twitter or Yammer I think they all have their place and are terrific Marketing channels. I am also fairly proficient and knowledgeable across them all, but this doesn’t mean I could transfer into a Social Media Managers position. You need more than an interest and profile to work in Social media!

Now that my mini rant is over, how should you go about getting into Social Media?

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ZEEFAX – The Best CV Ever!

August 24th, 2011   By   Filed Under: Candidates, Digital, Employers, Everyone, Guest Blog

At Dylan we love to see people being innovative in their job search, going that extra mile in the search of a job they love. As we say: Love what you do. Never work Again.

So, having recently brought you The Best Cover Letter Ever courtesy of Gareth Cash’s video http://dyln.it/own we are now happy to bring you The Best CV Ever, ZEEFAX! This time from Zef Narkiewics who has taken a nostalgic approach to that remnant of the past, Ceefax (or Teletext if you’d rather), to set himself apart from the crowd. Awesome, nice work Zef. Here is what Zef had to say about his CV:

“I remember attending a lecture at University where the visiting speaker was discussing ‘novelty’ CVs, describing them as a hit and miss approach, more often than not bordering on the miss. Opinions differ, as with anything; some designers might slap their thighs and roar with laughter at your baked-bean-tin-CV whilst others may chuck it in the bin with last week’s copy of Creative Review. A CV’s primary objective should not be sacrificed for a creative approach. Potential employers want easily obtainable information on who you are and what you can do – nothing should hinder them (too greatly) in discovering this. It was with this in mind that I took a punt and designed my CV to look like a Teletext service.

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