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Dylan scoops “Best Recruitment Website” Award!

November 24th, 2011   By   Filed Under: Everyone, Interesting, Weird and Wonderful

It has been award season in the recruitment world and following our recent success in the “Best Small Recruitment Agency” award at the National Online Recruitment Awards we are thrilled to have struck gold again, this time scooping the “Best Recruitment Website” award at last night’s Marketing and Advertising Recruitment Awards.

The website is designed to make finding your next job as easy as possible. Sign up for a My Dylan account and let Dylan do the searching for you, it will learn what you are looking for and start suggesting jobs for you! We also hope the website lets you get to know us, the consultants, much better. We ask a lot of questions of our candidates and clients so we get to know everyone really well, it allows us to make the right talent matches. With that in mind, we think it’s only fair to let you know more about us too!

We hope you like the website too. Please have a look around, we’d love to know what you think.

Is Hiring Extra Staff Worth All That Extra Hassle?

November 24th, 2011   By   Filed Under: Dylan in the press, Employers


In today’s edition of The Times, Phil Edelston (Dylan MD), talks to Carol Lewis about hiring staff in small businesses, click the above image to read more.

The Agency Promotional Video

November 15th, 2011   By   Filed Under: Candidates, Employers

In the past I highlighted a ‘recruitment video’ created by the grads from the Engine GroupBig Pimpin’. It is hilarious and is featured again below.

Many agencies have put their hand to creating promotional videos, some of which were not necessarily originally created for an external audience but have made their way in to the public arena. Many have created a lot of chatter and gained extensive coverage especially through social media and in the online press, just search for Sapient on twitter now and you’ll see what I mean. OK, so not all of this coverage is positive but as a recruitment consultant coming from a talent attraction perspective, I know that it is the work that our client’s (the agencies) do for their clients that is far more important in attracting talent than a promotional video. The same can be said of acquiring new clients. (more…)

Dylan Scoop ‘Best Small Recruitment Agency’ Award at #thenoras

November 3rd, 2011   By   Filed Under: Candidates, Employers, Everyone

We’re super chuffed to announce that we were named Best Small Recruitment Agency at last night’s National Online Recruitment Awards.

Now in its eleventh year the NORA awards celebrate the world of online recruitment and took place last night at Sway in Covent Garden. We were delighted that the hard work and planning that has gone in to making this site seems to be paying off. Rather than trying to communicate micro-messages to individual audiences, we try to communicate to everyone in the same tone, it doesn’t matter if you’re a potential candidate or client because the personality, values and passion of the company is what matters and we hope that shines through. We’d love your thought so please make any comments about what you think

Part Time Rock Star

October 26th, 2011   By   Filed Under: Interesting, Weird and Wonderful

If you have visited the Meet The Team pages of our website and the consultants’ own profile pages, you’ll have seen that we like to show you a bit more about us as individuals with personalities than the average website. So, whilst a little embarrassed, if you are watching the video (I’m on the left) then this is me living our values and sharing with you, whether you like it or not, a bit more about me outside of the office. It also explains why I am only a Part Time Rockstar…and that is being generous!

“Why are you embarrassed?” I cannot hear you cry. Well, it’s not Wembley Stadium (it’s my Uncle’s warehouse) and it is not vintage guitar skills (it’s average “make lots of noise to cover up for a lack of” skills). It’s a short video of a practice session for playing at my sister’s wedding earlier this year and, yes, I Bet you Look Good On The Dance Floor is a very suitable song for a wedding reception. I should point out that this wasn’t their first dance, they sensibly kept that to a pre-recorded love song! The other two wannabe rock stars are my brother (guitar, right) and uncle (vocals).

How Much Difference Could Your Marketing Talent Make?

September 7th, 2011   By   Filed Under: Candidates, Employers, Everyone

We’ve recently come across a new social venture that we think could help a lot of marketing professionals develop their careers and make a real difference to a large number of charities in the process. The venture is Pimp My Cause and it offers a new online matching service that enables marketers to connect with the causes they would most like to donate their talent and expertise to.

We loved the look of this project so met up with Pimp My Cause founder, Paul Skinner, and asked him how it can help marketers with a heart:

“Marketers can search and browse the profiles of the causes, as well as read their help wanted ads, selecting an organisation whose mission they feel passionate about and whose needs correspond to their own areas of interest and expertise. They can even team up with other marketers on the platform to form an “open source” marketing department, combining to deliver breakthrough benefits.”

(more…)

QR Codes

August 16th, 2011   By   Filed Under: Everyone, Interesting, Weird and Wonderful

My experience so far with QR codes has been disappointing. I just don’t seem to have seen one that has made me go ‘Wow!’ or been that breakthrough idea where they are really adding value or improving the customer experience.

A recent example comes from a poster I saw in London which I presume was advertising a band’s new album. I say ‘I presume’ as all that was there was the band’s name (which I have forgotten) and then a massive QR code which, in normal music marketing, would be replaced with a picture of the album cover or the band itself (the skinnier the jeans the better) with various comments and star ratings.

I rather cynically assumed that the brands marketer thought, “Hey, you know what? Mostly kids and teens like this band and they are cool and down with new tech, let’s just whack a great QR code on the poster and that will be ground breaking”. No it wasn’t in my opinion. I have no idea what band’s poster I am talking about, whether they have a new album or a new tour and I have no idea what message they were trying to spread other than “We’re not trying to talk to you”.

(more…)

The HR Director is the new Marketing Director

July 29th, 2011   By   Filed Under: Employers, Interesting, Weird and Wonderful, The Forum

 You can now watch Tom Fishburne’s full talk at this event here

As part of Dylan’s forum events we are welcoming Tom Fishburne (a.k.a The Marketoonist) from San Francisco. Tom will be giving a specialist talk on behalf of Dylan on how we are all responsible for setting a company’s culture and how essentially the HR department are the new Marketing department! Tom speaks regularly as the Marketoonist about creativity, marketing, and innovation, using his cartoons and marketing career to tell the story visually.  As Tom says, “If a picture tells a thousand words, a cartoon tells a thousand boring PowerPoint slides.”

In preparation for this special event, we spoke to Tom who had this to say:

“I am excited to share my take on how we are all responsible for setting the culture of the businesses where we work.  I speak frequently about marketing, but rarely about the crucial, but often overlooked role of recruiting in how a brand is marketed.

The big focus of my talk for Dylan is how the best brands and businesses “market from the inside out”.  We all work in marketing, no matter our functional expertise.  Everyone in the company has the ability to impact the brand, whether they work in accounts payable or marketing. That means that the HR Director is the new Marketing Director.  Recruitment is as important to how a brand is marketed as creating a marketing plan.

I’ll share a number of examples of homework assignments and other tactics that ensured that the right talent ended up on the team, as well as examples of how recruitment choices produced amazing marketing.”

Tom started drawing cartoons at Harvard Business School by doodling on the backs of business cases.  He later started Marketoonist to develop cartoon campaigns as a form of content marketing.  As example is a Unilever cartoon campaign for career planning.  Other campaigns were developed for Wall Street Journal Asia, Kimberly Clark, Kronos, and Motista.  Tom says, “cartoons have a superhuman ability to break through the clutter.  They thrive in social media, accelerate PR, and cut through email inboxes in a single bound.”

Before Marketoonist, Tom had a 15-year career in consumer marketing in the US and UK.  Most recently, he was VP at Method Products, the innovative home care brand, and he previously led brands at Nestle and General Mills.

We’re delighted to have such a great, world renowned speaker coming to talk to you all, we too can’t wait! What Tom didn’t say when we spoke to him was that his cartoons now reach over 100,000 marketers every week (you may have seen them in Marketing Week) and The Huffington Post ranked his South By Southwest talk the third best of the conference out of 500.

You can find out more about Tom and see more of his work here and see him in action here

The Fine Art of Finding The Right People

July 8th, 2011   By   Filed Under: Candidates, Employers, Everyone, Talented@Talent

The comments by Martin Sorrell (Campaign Live 29.6.11) caught my eye – how refreshing to see someone addressing what is such a major issue in our industry, yet one that doesn’t get the attention it deserves considering that talent is all we sell, in effect.

Ask anyone in media land what the biggest challenge they face in their business is, and I bet ‘finding the right people’ comes near to the top. And ‘nicking staff’ will always be an effective, if uninspiring, way of doing this as companies look to take on a safe bet. A proven candidate will naturally come from a competitor. Employers need to be open to the potential of a broader range of people who can be developed into the next company superstar.

There’s also the argument that by doing something as simple as listening to the needs and desires of employees there wouldn’t be as many gaps to fill and the recruitment merry-go-round would spin a lot slower.

Although there is no substitute to the good old-fashioned face to face interview, using tools like Personality Profile Analysis can help make sure that your ‘safe bet’ really is safe and not a risk that you end up regretting. The cost of losing an employee in their first nine months lies between two and five times their annual salary – recruiting the wrong person is a pricey mistake.

The industry needs to stop burying its head in the sand and think more broadly about recruitment if it wants to avoid this nuclear talent race – right person, right time – shouldn’t be difficult.

Big Pimpin’

June 2nd, 2011   By   Filed Under: Client Showcase, Uncategorized

“These cats are experts at loving change. In fact, they love change so much, they pimped three companies into one, and that’s big pimping baby.” - Tim Westwood

Wow, that is a lot of pimping…innit? It would seem pimping multiple agencies into one is popular stuff, Iris previously pimped all their departments into one Iris. Similarly with Publicis pimping their offering by acquiring Chemistry. Now with Tim Westwood’s backing surely integration will be going on everywhere…sorry, I mean pimping. Whether that is pimping agency’s departments into one offering (Iris) or big groups pimping new businesses into their fold (Chemistry-Publicis) I think we’ll be seeing more and more of this going forward.

The video is certainly tongue in cheek and as with most things Tim Westwood says and does I was a little bemused but it was a bit of fun. It does seem to have missed the mark with one You Tube user though who has uploaded the video with the rather uncomplimentary title “The worst advertising agency promotion ever”. I’d say that was rather harsh and one user who commented on the video sums up my feelings better by calling it ‘brilliantly bad’.

You can read from one of the creators (an Engine Grad at the time) about how they came to produce the video here