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99 is not 100

April 27th, 2012   By   Filed Under: Client Showcase, Everyone, Placements

Just before Christmas we finally booked a meeting with a real player in the integrated marketing space, an agency that we wanted to represent and include in our stable of awesome agencies, broadening the career scope for our candidates. We’re as ambitious as our candidates to work with the very best, and not having this agency as a partner was a little embarrassing.

After a thorough and uncompromising grilling by the HR Director, jaded by hyperbole and unfulfilled promises, we were told in no uncertain terms that she only gave agencies one chance.

So, with brief in hand, we retired to London Bridge and got on with the brief. Five months, five briefs & five placed candidates later, we have maintained a 100% placement record and are delighted to be fulfilling our promise. We’re grinning like cheshire cats!

What An Idea, Teacher!

November 1st, 2011   By   Filed Under: Everyone, Interesting, Weird and Wonderful

Richa Arora, Experiential and Events Junior Consultant, talks about the power of education by making it fun, immersive, creative and interesting!

Winter, 2010 – As my internship at Dylan was drawing to a close, I decided to earn a few extra pre-Christmas pounds by teaching students who took GCSE and A-levels in Science and Mathematics during after work hours (I am geeky, yes!) . I loved it, purely because it is a very fulfilling profession. The thought of imparting knowledge is very satisfying and, most of the time, it’s not one-way. I learnt so much myself while in the process of teaching these really bright kids. (more…)

Dylan Movie Night

September 29th, 2011   By   Filed Under: Everyone

Ah well, it’s Tuesday again, but this Tuesday comes with a twist, it’s Movie Night! My very first as it happens so I was probably much more excited than others, although the team were really looking forward to it. With no clue from this months organiser, Jules, guesses flowed including Rocky 4 and American Pie from Ant, Scary Movie from Seb and Life is Beautiful from Sophie. The only hint we could go on, “it will make you cry!” (more…)

Experiential Marketing… and Beyond!

April 20th, 2011   By   Filed Under: Uncategorized

Engaging with the end consumer is an art and not many companies can hit the right notes at advertising their offerings. In fact some of them are so off-the-note that they are voted as the ‘most annoying campaign of the year’ and have to switch to an all-instrumental background score on Spotify! On the other hand, experiential campaigns can be a winner with the crowd. A recent flashmob celebrated homecoming at an airport’s international terminal, bringing tears of joy to the masses.

Appealing to the absentees of the experiential activity is no easy feat. Choice of channel, air times and the media space are quintessential for successful propagation of the marketing activity across media. While some campaigns employ opera singers or famous international stars (famous internationally, in a single nation!) supporting a comparison site, OR anorexic supermodels exercising by Swiss lakesides propagating low calorie yogurts (more…)