For my latest post, I wanted to share a piece of work that is completely and utterly brilliant. Produced by an agency in Montreal called Tuxedo for Dermablend Professional, the advert is entitled ‘How do you judge a book’ and features Rico Genest who you would probably know as Zombie Boy from Lady Gaga’s ‘Born This Way’ video.
Why do I think this is amazing? Well, you just can’t help but watch it. Several times over. It is such a simple concept with a rather beautiful underlying message and it is brilliantly shot. And what better way to demonstrate just how good the product is?! Rico is unrecognisable as ‘Zombie boy’ at the start of the video and there is a massive shock when the makeup starts to come away.
I’m not the only person that is completely intrigued and amazed by this advert; the original video was launched on Youtube on October 11th and within 24 hours had received 500,000 hits. One month later this figure is sitting at over 4 million and still increasing.
If you haven’t already seen it, enjoy. If you have, watch again. You’ll be as amazed as you were the first time.