11.11.11 was always going to blow the tweetosphere into oblivion, but Miguel Rios has captured the magical moment (or should I say moments) in a geographic spin of the volume of tweets moving across the globe like a pulse, first at 11:11am local time and again at 11:11pm. The size of the 1 represents the volume of tweets from that location at that time. I think this is a fascinating example of the prevalence of social media across the globe and the increasingly important role it plays in communication.
Twitter said of the phenomenon, “Whether you were inclined to crack a joke about this rare binary occurrence, wax poetic about its meaning, or join in a global game to share photos at 11 a.m. and 11 p.m., numerology dominated the conversation,” this trend did not go unnoticed, even by myself who is far less then an expert in tweet!
The significance of 11.11.11 is it being the last binary date of the 21st century, and thus important if you believe in the power of numbers. Dubbed the ‘Nerds New Year’ it is believed to be the perfect opportunity to turn over a new leaf and make those all-important life changing decisions, something I seem to do every Monday morning! A novel idea is the production of a film, 11/Eleven Project, designed to capture a snippet of thousands of individuals experiences during the big day to frame this historic date, these are to be made as digital submissions of any kind: blog, audio, tweet, video, and will be screened in September 2012. Being a digital enthusiast, I think this is a great method of collecting moments and really taps into the zeitgeist.
In the more bizarre trends across the globe, Las Vegas was kept busy with nearly 4,000 wedding applications to be held during the crowning moment, and South Korean midwives had a manic day with an influx of expectant mothers demanding c-sections to ensure infants bore the lucky birth date. Here in the UK I imagine gym memberships doubled and McDonalds profits halved over the 24 hours!
And if you missed out on the hype and the fuss of this day in history, you’ll have to wait 88 years until the next binary six-digit date will occur – on January 1, 2100, so you’d better consider the life preserving lifestyle changes if you plan to be around!
Whilst talking Twiiter, the record number of Tweets per second was unsurprisingly held in Japan with Tweeters wishing family and friends a Happy New year, or should I say “Akemashite omedetou gozaimasu,” on the tide of welcoming in 2011. A record of 6,939 tweets per second, almost twice the record previously set last summer when Japan beat Denmark in the World Cup.