I hear this quite a lot. I would go as far as to say that Social Media is the most popular career choice for graduates coming into the world of Digital. I love Social Media, be it Google +, Facebook, Twitter or Yammer I think they all have their place and are terrific Marketing channels. I am also fairly proficient and knowledgeable across them all, but this doesn’t mean I could transfer into a Social Media Managers position. You need more than an interest and profile to work in Social media!
Now that my mini rant is over, how should you go about getting into Social Media?
Have a strategy, have an area of expertise and learn a market. Just like with any skillset you need to build up experience, The great thing about Social media is that it has a low entry point, it doesn’t cost any money and is accessible to everyone (assuming you are fortunate enough to have a computer/phone).
How do you build your experience without a job?
1) Establish your identity
Are you being yourself on a personal or a business level?
2) Choose your channels
3) Develop your strategy
Are you going to build a community through a topic, have an opinion, or market information?
Develop your opinions in more than the 140 characters twitter allows you.
5) Drive traffic
Get people to link in across your sites and drive them to your blog.
Make sure you are active in the community.
7) Master social tools
One example is Hootsuite. Start looking at the analytics, learn to post comments for maximum impact.
The above should be enough to prove to a potential employee that you have gone one step further than just being interested in Social Media. You are now building communities, and guiding topics and traffic. This should be enough to get you a foot in the door and secure you an interview for your first Social Media position.
Seb is Team Leader of our digital team.