I had the pleasure of attending the Yammer On Tour conference with the Co-Founder of Dylan Julian yesterday. We’ve been using Yammer for a few months in the office and have become complete evangelists of the product.

So what exactly is Yammer I hear you cry? Well put simply their pitch is…

It’s a great tool for getting your employees and colleagues off email and offering them a far more fluid way to communicate, share ideas, update teams on projects and facilitate group discussions without a mile long email trail.

Now I’m not here to pitch Yammer necessarily (although it is excellent) but address the importance for companies to start communicating in a different way and embrace the social revolution that is going on all around us.

As I mentioned, we’ve been using Yammer here at Dylan for a while now and have found it’s an excellent way to speed up the conversations that happen within the office. All sorts of things get shared through Yammer and with it being set up on social media principles i.e. with a main feed and then private messaging, you can keep up with what’s going on in the company without actually having to engage in conversation.

Now Dylan is a small business (with big ambitions) and many larger businesses will look upon a tool like this with fear and trepidation over the loss of control. The reality is many (if not all) of your employees are on social applications such as Facebook and Twitter everyday, so why would you want to miss out on this shared knowledge by ignoring this fact?

The social revolution is here and the benefits of embracing this will only be realised once you take the leap to integrate it into how your organisation communicates.

…And if you’re still not convinced you can read the Forrester Report which looks at the total economic impact of using an Enterprise Social Network. In terms of ROI the results speak for themselves http://dyln.it/kj7