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Archive for September, 2011

#dylantalks Why The HR Director is The New Marketing Director

September 30th, 2011   By   Filed Under: #dylantalks

This was Toms war cry as he stepped onto the stage at our latest Dylan Thought Leadership Event. The same can be said of companies approach to what they spend their money on within the business to motivate their employees. It’s not enough to just have a great looking brand. If the company isn’t as authentic on the inside as it is on the outside then inevitably recruitment and retention will be a problem.

There is no coincidence that everybody wants to work at Innocent, Google, Facebook, and Virgin Atlantic. The correlation here is they all live their brand values inside and out and they’re all fantastic at marketing their company ethos as well as their products and services. They intrinsically understand that if you get your employees excited and passionate about the company that they work for then they become complete advocates…hell, almost evangelical about ‘their’ company. Look at Apple, Steve Jobs has basically created a new religion.  (more…)

Dylan Movie Night

September 29th, 2011   By   Filed Under: Everyone

Ah well, it’s Tuesday again, but this Tuesday comes with a twist, it’s Movie Night! My very first as it happens so I was probably much more excited than others, although the team were really looking forward to it. With no clue from this months organiser, Jules, guesses flowed including Rocky 4 and American Pie from Ant, Scary Movie from Seb and Life is Beautiful from Sophie. The only hint we could go on, “it will make you cry!” (more…)

If Only All Parking Wardens Were Like This…

September 27th, 2011   By   Filed Under: Everyone, Interesting, Weird and Wonderful

I have a scooter and a car and I contribute literally hundreds of pounds a year to councils and tow companies as I over run on the meter, forgetting to top up the bike parking for the week (Westminster council even charge you to park your scooter) and park on the wrong side of the wrong line now and again. So you can imagine the relationship that I have with parking wardens. So it is with slight unease that I watched this recent advert by Saatchi & Saatchi and found myself smiling. I put it down to the music, there’s no way a parking warden will ever make me break a smile.

We’re Not in The Business of Being Safe

September 22nd, 2011   By   Filed Under: Candidates, Employers, Everyone

Full disclosure.

We’ve never built a recruitment company before.
We’ve never worked in a recruitment company before.
We’ve never been recruitment consultants.

Phew.  That’s off my chest.  Why is this important?  Well, Phil and I were having a chat over some pizza (Rustica of course, Trentino & Primavera), really good pizza I might add, and it dawned on us that we’ve been slowly walking ourselves in to the role of managing and building a recruitment company, the way we’ve been told.  What’s wrong with that you might ask?  Well, for us, there’s a great deal wrong with that.  You see our goal is not to just build a very profitable recruitment company.  Our goal is to build a brilliant recruitment consultancy that by virtue of the quality of consultants, the originality of engagement, the focus on ‘customer’, the rejection of ‘the way it’s done’ and the unflinching focus on excellence, we become so good, you simply can’t ignore us.

It’s a tall ask and it’s not the easy route to fame and riches, but in our mind, it’s without doubt the most interesting route, the route we think will bring the most challenges and the greatest highs.

So we’ve decided we’re going to do a little less listening and a lot more inventing.  To use tech parlance, we’re going to stop focussing on the ‘Features’ (disciplines/rates/terms) and focus more on ‘Usability’ (ease/experience/speed) and Customer Service (accuracy/access/personality).

There is the normal way to do recruitment and then there’s the way we want to do it.  We’re going to work on the stuff that matters with an ambition to create more value than we capture.

I can’t remember where I heard this so forgive the lack of referencing, ‘make meaning and then you’ll make money’.

Here’s to making meaning and eating more pizza.

If you want to be part of this, let’s have a chat


September 21st, 2011   By   Filed Under: Everyone

Phil and I are just back from Australia where we were attending the wedding of our Managing Director of the Australia office. Whilst I watched this brilliant individual give a truly inspired speech it made me reflect on how he has changed his environment from a career as a media specialist, where, although excellent at his job and a respected opinion leader, he felt chained to the day to day, uninspired, to become the leader and founder of the fastest growing promotional staffing agency in Australia, a company that is growing so fast that it’s first two months of revenue for this financial year have already outstripped the whole of last years revenue.

He’s achieved immense growth through innovative thinking, dynamic relationship building and sticking to his principle of being truly remarkable at what they do.  In fact, he has so doggedly stuck to this principle, he’s actually forsaken further short term growth in order to ‘nail’ every delivery.  In 15 short months, he’s had a complete paradigm shift, from employee to business owner, from his days being dictated to him, to becoming the architect of his own day, week, month.  In return, he’s had sleepless nights, stress, fear, jubilation, sacrifice, joy, happiness and immense satisfaction.

My point?  It’s amazing what you can achieve if you take a leap of faith, believe in yourself and commit to excellence.  Neil decided that he wasn’t happy with the status quo and through immense self belief, and by understanding that he had complete control of how to influence his life, he made the change.  It was no less scary, he had just as much to lose as the next guy, but the upside was just too great to ignore. He was prepared to fail.

Now not everyone wants to start their own businesses, but the principle remains the same.  You can affect the change in your career by being brave enough to step out of your comfort zone and strive to be remarkable (my new favourite word).

As T.J. Watson ( said, “Success, is on the far side of failure”.

BBC London News on Future Cinema and “California Classics”

September 12th, 2011   By   Filed Under: Client Showcase, Employers

Last Saturday and Sunday one of our clients “Future Cinema” partnered up with Califirnia Tourism to transform Canary Wharf into a world of 80′s California for immersive screenings of The Lost Boys and Top Gun. Over 8000 people became Californians for the night and took part in the cinematic event of the year. We have heard amazing things about the event and that it was a great success. Have a look at this video where you can see more and the Creative Director of Future Shorts being Interviewed on BBC London News.

How Much Difference Could Your Marketing Talent Make?

September 7th, 2011   By   Filed Under: Candidates, Employers, Everyone

We’ve recently come across a new social venture that we think could help a lot of marketing professionals develop their careers and make a real difference to a large number of charities in the process. The venture is Pimp My Cause and it offers a new online matching service that enables marketers to connect with the causes they would most like to donate their talent and expertise to.

We loved the look of this project so met up with Pimp My Cause founder, Paul Skinner, and asked him how it can help marketers with a heart:

“Marketers can search and browse the profiles of the causes, as well as read their help wanted ads, selecting an organisation whose mission they feel passionate about and whose needs correspond to their own areas of interest and expertise. They can even team up with other marketers on the platform to form an “open source” marketing department, combining to deliver breakthrough benefits.”


Feel The Love!

September 2nd, 2011   By   Filed Under: Candidates, Employers, Everyone

This is too long for a tweet, so this one’s for you bloggers #trynottosoundlikeaweddingdj

Thanks Suzanne!

“I will most certainly vote for you guys as the best recruitment agency in the world!…You guys do stand apart from the mass of recruitment bollocks out there! (excuse the French).”


Those with similar passionate thoughts about us I urge you to vote for Dylan at the upcoming MARA awards 2011. Go on it will only take a second!


How To Break Into Advertising

September 2nd, 2011   By   Filed Under: Candidates, Dylan in the press

Advertising is a particularly competitive industry to get your foot in to door as you’ll no doubt have found out if you are trying to break into it.  The Guardian threw the spotlight on this topic and asked Dylan MD, Phil Edleston to provide his thoughts on how to get on in the industry. Click on the image above to read Phil’s comments.

Industry Counting Cost Of Reckless Recruitment

September 2nd, 2011   By   Filed Under: Dylan in the press

In response to Martin Sorrell’s admission in Campaign that “We [the ad industry] don’t recruit people very well”, Phil Edleston (Dylan MD) points out that “Employers need to be open to the potential of a broader range of people who can be developed into the next company superstar”. Click on the image above to read the response in full.