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Lego Goes Experiential!

August 2nd, 2011   By   Filed Under: Everyone, Interesting, Weird and Wonderful

You all remember Lego Technic right?! I definitely do and personally speaking I was a bit of a dab hand at making planes! So it was great to see the brand brought to life through a recent experiential campaign.

The campaign invites fans of all ages to invent and build their own Extreme Machine using Lego Technic to win a range of prizes. A panel of judges from The Gadget Show, How It Works magazine and Lego Technic will pick winners based on style, function and imagination.

Harry Harrison of Lego Technic said: “With Lego Technic, the possibilities are endless, so we are asking people to run with their imagination and invent their ultimate ‘Extreme Machine’.

“It’ll be a lot of fun whether you’re five or 50. People can get involved either by coming along to the roadshow, or by building or drawing their own ‘Extreme Machines’ at home and uploading the image online at”

The Lego Technic Invent and Build Garage will be touring the country, stopping at Smyths toy stores, Center Parcs holiday destinations and Legoland locations until September. The tour will allow fans to use Lego Technic to build their own Extreme Machine. Models built on the day will be entered into the prize draw and participants will get the chance to win one of the extra daily event prizes.


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Leave a comment (2)

  1. Julian Johnson says:

    Any idea on who executed this campaign? Looks cool. I was hoping you would say that you can build life size cars like the one pictured!

  2. Ant says:

    It was Wax Live who executed it.

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