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Archive for April, 2011

Experiential Marketing… and Beyond!

April 20th, 2011   By   Filed Under: Uncategorized

Engaging with the end consumer is an art and not many companies can hit the right notes at advertising their offerings. In fact some of them are so off-the-note that they are voted as the ‘most annoying campaign of the year’ and have to switch to an all-instrumental background score on Spotify! On the other hand, experiential campaigns can be a winner with the crowd. A recent flashmob celebrated homecoming at an airport’s international terminal, bringing tears of joy to the masses.

Appealing to the absentees of the experiential activity is no easy feat. Choice of channel, air times and the media space are quintessential for successful propagation of the marketing activity across media. While some campaigns employ opera singers or famous international stars (famous internationally, in a single nation!) supporting a comparison site, OR anorexic supermodels exercising by Swiss lakesides propagating low calorie yogurts (more…)

Experiential Marketing in Amrican Idol

April 19th, 2011   By   Filed Under: Employers, Everyone

The plan for rejuvenating “American Idol” in its tenth season includes a big dose of relationship marketing — Twitter accounts for finalists, Facebook voting and experiential marketing — the last in the form of a roving bus/museum called Idol Across America.

Adages caught up with the 16-city tour at its New York stop outside Fox HQ on Sixth Avenue for a quick review and all we can say is: “It’s pitchy, dawg.” (more…)

Dylan in Hong Kong

April 18th, 2011   By   Filed Under: Employers, Everyone

Our founders, Phil & Jules, recently spent three days in Hong Kong, meeting with marketing agencies and recruitment companies to gain some insight into the market, both as an independent opportunity, and as a base for the wider Asia market, especially China. The trip proved extremely insightful with the guys coming away seriously impressed by the market place and buzzing at the opportunities that the market offers and the sustained GDP growth.

It appears the opportunity resides in recruiting locally connected consultants to find and place home grown Chinese talent both in Hong Kong and mainland China. Gone are the days where their was a requirement to move marketing talent from the West, with hundreds of thousands of highly educated, young, ambitious Chinese students returning from blue chip and ivy league universities, raring to go.

As sister company to Mash Marketing (www.mashmarketing.co.uk) who already have offices in Sydney, Dylan’s most likely first port of call will be Australia. Once we’ve set up shop there, we’re then a short(ish) hop, skip and a jump in to Asia. We’ll update our blog as things progress.

To see the complete set of photos: http://dyln.it/9lq

Women On The Board

April 7th, 2011   By   Filed Under: Candidates, Employers, Everyone

More than six in 10 senior executive headhunters disagree with the Davies report recommendations that firms should more than double the women on their boards by 2015. The data also reveals that 89% of those surveyed believe there is a danger that the recommendations will result in some optimal candidates being turned down as a result of positive discrimination. Seven in 10 of respondents also didn’t think that the proposals to increase women in the boardroom were workable.

Thoughts – I am sure that any female director worth their salt feels that they won their place on the board by their being the very best person for the position. To be offered the place because you are a woman and filling some sort of quota, seems to show a lack of respect for the fact that you are on the board because you are talented and can bring real value to the business. It shouldn’t have anything to do with gender but who is the best person for the job! Anything less would be an insult to talent and success.

The Art of Kinetic Type

April 6th, 2011   By   Filed Under: Everyone, Interesting, Weird and Wonderful

I am a big fan of kinetic typography videos to generate an emotional response to a simple message or a statement.  Not all of the them work, they’re really difficult to get right, and so they’re all the more pleasurable to watch when they really come together, really pop. The example above is from the Conan O’Brien Show, and the example below is a great video from Dare…

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Updates for Apps

April 5th, 2011   By   Filed Under: Everyone, Interesting, Weird and Wonderful

Twitter released it’s latest update for the I-phone last week, version 3.3 – And the feedback was awful. According to a Mashable poll 81% of users found this an intrusive and un-necessary update. The new features that offer trending information hovered above the users screen being a nuisance. The average user doesn’t care for the stats, they just want to Tweet.

Reading this made me ask the question “Are constant updates and upgrades a good thing?”

I invested in an I-pad 6 months ago and the app fever hit me. I downloaded games, publications, books, documents and anything I thought would make my life easier, provide great insight and look good!

The initial buzz was great, I was engrossed in all my new options and toys and the great thing was that if there was a bug in the system, it would be fixed and updated. Brilliant.

However, as the months have have moved on, I now live in fear of the update. Today, for example, I had 10 updates available. By the time I logged onto the wireless, downloaded them, one by one as they can’t download at the same time, I was over the whole process and haven’t been into the Apps to see what these “updates” are.

Now, I’m not saying that updates are all bad. I think they are essential for progress. I’m just not sure we need them every other week just because they thought of something new.

As the saying goes “if it ain’t broke, don’t fix it”